BEST USE OF TWITTER
OST & Supermalt – Twitter Campaign
BEST USE OF FACEBOOK / INSTAGRAM
Cubaka & Virgin Trains – Unfluencers
BEST USE OF YOUTUBE
Winner: Mischief & Southampton FC – Saynts the Greatest Kit Launch that Never Happened
Highly Commended: HSBC UK with Weber Shandwick – Cyber-Crime a campaign that didnt add up
BEST USE OF SNAPCHAT
Merkle | Periscopix & Reed – Love Mondays with Reed.co.uk: Using Snapchats AR lens to wipe away that Monday Feeling
BEST BLOG
Marie Curie internal Creative and Social Media teams – Marie Curie Blog
BEST AUDIENCE ENGAGEMENT CAMPAIGN
Winner: Cubaka & Virgin Trains – The Toilet Role (how a Gaffbot got people talking)
Highly Commended: The Open University – BrainteaserMonth
BEST SOCIAL INFLUENCER CAMPAIGN
Red Consultancy & McDonald’s UK – When Harry met(and rejected) the Big Mac with Bacon
BEST USE OF RESEARCH AND EVALUATION
Join the Dots | InSites Consulting – Standard Life Consumer-Led Social Strategy
INNOVATION
Autocab – Taxi Chatbot for Facebook Messenger
BEST INTEGRATED CAMPAIGN
Brand Scotland (VisitScotland Scottish Enterprise and Scottish Government collaborative initiative) – #ScotlandIsNow
LOW BUDGET CAMPAIGN
Merkle Periscopix & The Body Shop – The MotherBot Campaign
BEST USE OF SOCIAL MEDIA – ENTERTAINMENT
Mischief & Southampton FC – Saynts the Greatest Kit Launch That Never Happened
BEST USE OF SOCIAL MEDIA – RETAIL
Master of Malt – WhiskySanta
BEST USE OF PAID SOCIAL
Virgin Experience Days & SYZYGY – #GiftDreams
CHARITY / NOT FOR PROFIT CAMPAIGN
Veg Power & ITV – Eat Them To Defeat Them Campaign
BEST SOCIAL MEDIA CAMPAIGN
Master of Malt – #WhiskySanta
BEST STRATEGIC USE OF SOCIAL MEDIA
Extreme & Glorious! Foods – A Soup-erb Brand Repositioning
BEST IN-HOUSE TEAM
Winner: The Open University – The Open University’s Social Media Engagement Team
Highly Commended: County Durham and Darlington Fire and Rescue Service – CDDFRS Communications Team
MARK HANSON AWARD
Seonaid Heeps – Social Media Lead, Brand Scotland
BEST SMALL AGENCY
Noise Media Group
BEST IN-AGENCY TEAM
Jungle Creations
BEST LARGE AGENCY
the tree