Congratulations to all our 2023 UK Social Media Awards finalists! Be sure to celebrate your success by posting your finalist assets, and using #UKSocialMediaAwards
BEST USE OF X, FORMERLY KNOWN AS TWITTER
Coolr & Burger King UK – Nick Pope Goes Viral
Coolr & Lyft – Tweet Davidson
Heineken & Twitter Next – Strongbow #TamaGOATchi
SocialChain & KFC UK&I – World Cup 2022
BEST USE OF FACEBOOK
dentsu & LinkedIn & VCCP – Breaking the Mould: An innovative approach to ‘Always On’ brand marketing on social
ROAST & Kate Barton
BEST USE OF INSTAGRAM
Campfire & NYX Cosmetics
Goodstuff & Ella’s Kitchen – Eat Play Love: Food Time Stories
StrategiQ & CAROL Bike – Turning customers into a community
Wagada Digital delivering Quartzite – Launch of GymRhino
BEST USE OF YOUTUBE
PMI: The Future Reimagined
Warner Bros. Discovery Sports Europe and Little Dot Sport – Eurosport Youtube Channel
BEST USE OF SNAPCHAT
Havas Media Manchester & BBC – Leveraging Snapchat to Bring Freeze the Fear To Life
RocketMill – Transforming a once abandoned channel into a key media player
VCCP & Compare the Market – Confessions of a Wombat
BEST USE OF TIKTOK
Antler Social & Rosa’s Thai
Canny Social – Addie App
Extreme & Alcotraz – serving up criminally good organic TikTok results
Little Dot Studios – Absolute History
NestléOne at Publicis Media & KitKat – Break the Internet, Break a KitKat: A TikTok Sensation
Spinnaker London & Sony Pictures Releasing UK – Matilda’s Musical TikTok Revolt
VCCP & Virgin Media – Catch The Virgin Media Cow
BEST USE OF LINKEDIN
Equator & The Mortgage Lender – Integrated Organic and Paid Social Campaign
FCB London & Virgin Group with Made By Dyslexia – DyslexAI
Hydrogen & Be.Scot – Making a Reel Impression on LinkedIn
PMI Global Studio – Best Use of Linked In
Roche Diagnostics UK & Ireland – Our People, Our Purpose: generating awareness of the value of diagnostics
StrategiQ & Beta Lucca – Rise Of The Multi
BEST AUDIENCE ENGAGEMENT CAMPAIGN
Battenhall & YouTube – World Cup Global Reaction Room
Buddy Media Group – Match Masters
Electrical Safety First – Don’t Be Electricked
Electrical Safety First – Don’t Be Next
Goodstuff & The AA – No Stopping (The Real) You
Heineken & Twitter Next – Strongbow #TamaGOATchi
Mischief & Just Eat – Deli-VAR-y
Mosquito Digital & Vileda – #LoveableMess
SocialChain & KFC UK&I – World Cup 2022
StrategiQ & CAROL Bike – Turning customers into a community
BEST SOCIAL INFLUENCER CAMPAIGN
Buddy Media Group – Farfetch
Buddy Media Group – Match Masters
Cherry Pick Talent & Mediatonic (Epic Games) – Fall Guys: Free-for-All Launch
eight&four & Genesis Motor Europe (GME) – Influencer Campaign
Mischief & Just Eat – Deli-VAR-y
Motive Agency & Guide Dogs – Volunteering with Faye Winter
Purple Goat & Currys – Currys Tech Hacks
SEEN Connects & Tommee Tippee – The Truth Is
TOTUM & Samsung – ‘Never Done Before’ Media
VCCP & LinkedIn – #TheTeammates
VCCP & Virgin Media – Catch The Virgin Media Cow
BEST USE OF RESEARCH & EVALUATION
Carat UK & Wickes – #DIYIsGoodForYou
Electrical Safety First – Don’t Be Next
BEST USE OF SOCIAL MEDIA IN A CRISIS
The judges’ have decided not to announce the shortlist for this category. The winner will be announced at the awards ceremony on Thursday 28th September 2023.
MOST IMPACTFUL SOCIAL MEDIA INNOVATION
Havas Media Manchester & BBC – Red Rose: A Drop Dead Good Campaign
Twitter Next & Heineken – Strongbow #TamaGOATchi
VCCP & Virgin Media – Catch The Virgin Media Cow
VCCP, easyJet & Spotify – Listen & Book
BEST LOW BUDGET CAMPAIGN
Birmingham Hippodrome – Birmingham Hippodrome Dick Whittington Pantomime Campaign
Coolr & Burger King – Nick Pope Goes Viral
Coolr & Lyft – Tweet Davidson
DNRG & Caerphilly Skips – Cleaning Up
FINN Partners & Little Caesars – Fish & Chips Pizza
Mischief & Women’s Aid – He’s Coming Home
Sunshine The Social Agency & Macsween
TOTUM & Samsung – ‘Never Done Before’ Media
BEST USE OF SOCIAL MEDIA FOR ENTERTAINMENT
Coolr & The 1% Club – The 1% Club
IJPR Media & Bad Wolf – His Dark Materials Season 3
Little Dot Studios & So Television – The Graham Norton Show
YRS TRULY & Wizards of the Coast – Kamigawa: Neon Dynasty
BEST USE OF SOCIAL MEDIA FOR FINANCE
Bumbl & Newcastle Building Society – Let’s Get Moving
Dentsu UK & Standard Chartered Bank – Organic Social Retainer, 2022
Equator & The Mortgage Lender – Integrated LinkedIn Campaign
FTI Consulting & LGIM – COP27 Coral Swim campaign
Hootsuite & Julius Bär — Banking on employee advocacy to win on social
Mindshare UK & Yorkshire Building Society (YBS) – Helping Real Life Happen: Unlocking Financial Security through Social Media
NatWest Group & TikTok – Financial Health Check Campaign
Zenith & Lloyds Banking Group – Unmasking Meta’s True Potential: Lloyds Banking Group’s Turnaround in the Data Landscape
BEST USE OF SOCIAL MEDIA FOR RETAIL
Anicca Digital & Books2Door – Meta CAPI triggers book-sale bonanza
Buddy Media Group – Farfetch
connective3 & Tapi – Supercharging Social
Heineken & Twitter Next – Strongbow #TamaGOATchi
Publicis Media Luxe & Sephora – Sephora UK – Store Launch
SparkFoundry & ASDA – Winning Hearts at Christmas with Buddy the Elf
BEST USE OF SOCIAL MEDIA FOR FMCG
FINN Partners & Little Caesars – Fish & Chips Pizza
Fork The Waffle & Jam Shed Wines – Mean Reviews
the tree & Boost Drinks – Choose Now
We Are Social & McCain – Anything Goes
BEST CHARITY / NOT FOR PROFIT CAMPAIGN
2041 School – Champions of Antarctica
Electrical Safety First – Don’t Be Electricked
Electrical Safety First – Don’t Be Next
FCB London & Virgin Group with Made By Dyslexia – DyslexAI
Hydrogen & Tiny Changes – Tiny campaign, big results
Mindshare UK & KFC – Eating as an Act of Charity
Mischief & Women’s Aid – He’s Coming Home
Motive Agency & Guide Dogs – St Paul’s Cathedral Carol Concert
Naturally Social & Wiltshire Digital Drive – #DonateYourDigital
BEST LONG-TERM STRATEGIC USE OF SOCIAL MEDIA
eight&four – Genesis Motor Europe (GME)
Motive Agency & Guide Dogs – Social Media Strategy
Mustard Media – How we disrupted the market with a brand new bingo rave. Brand strategy and creative direction. In collaboration with Fabric Social – Social media campaigns and creative, and branding
Sky UK (Digital Service) – Help Proactive Strategy
Transport for London & IFS Cloud Cable Car – long-term social strategy
VCCP & LinkedIn UK – #TheTeammates
BEST INTEGRATED CAMPAIGN
Antler Social & Hospitality Rising – Rise Fast Work Young
Buddy Media Group – Match Masters
Electrical Safety First – Don’t Be Electricked
Electrical Safety First – Don’t Be Next
Extreme & Henry – say hello to Henry Quick
Hydrogen & POWERful Women – Empowering a new generation
Mosquito Digital & Astonish Cleaners – That Clean Feeling
SEEN Connects & eBay – OG Drops
YRS TRULY & Wizards of the Coast – Kamigawa: Neon Dynasty
BEST DIRECT RESPONSE SOCIAL MEDIA CAMPAIGN
Buddy Media Group – Farfetch
The Social Shepherd & Passenger – Green Friday
BEST USE OF PAID SOCIAL
Anicca Digital & Books2Door – Meta CAPI triggers book-sale bonanza
Battenhall & Morgan Motor Company – Revolutionising the Road: Morgan For a New Generation
Bumbl & Bandai Namco
DNRG & Marshall Meadows Manor – Saying ‘I do’ with Facebook
Extreme & Alcotraz – criminally good ROI on Meta
Extreme & Henry – say hello to Henry Quick
Hydrogen & Ramblers Scotland – Striding to a conversion rate 490% higher than average
iCrossing UK & Visit Wales – Year of Trails
Mindshare UK & KFC – KFC Rewards Arcade: A Finger Lickin’ Good Social Campaign
Mindshare UK & M&S – Unrapping the Power of Paid Social
BEST SOCIAL MEDIA TOOL
Flashtalking Social Ads Manager, Mediaocean
Performics – Understanding Competitors with Social Intelligence
Squared.io – Audit and Optimization for Facebook Ads
MARK HANSON AWARD (RISING STAR)
Charlie Morgan – Vervaunt
Corrie David, Digital and Social Media Content Creator – British Transport Police
Evie Clifton & Mindshare UK – Rising to the Top
Holly Felstead – Berkshire Healthcare NHS Foundation Trust
Kenny Metham – connective3
Lucy Culpin – Ticketmaster Sport
Mckenna Fernandez – Little Dot Studios
BEST IN-HOUSE TEAM
NatWest Group Social Media Team
The University of Manchester – Social media team
BEST IN-AGENCY TEAM
Brands2Life Digital & Social Team
re:act
StrategiQ
The LBG OneTeam at Zenith
BEST START-UP AGENCY
The judges’ have decided not to announce the shortlist for this category. The winner will be announced at the awards ceremony on Thursday 28th September 2023.
BEST SMALL AGENCY
Proudly Sponsored by Pimento
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Antler Social
Buddy Media Group
Bumbl
Kitch Media
Motive Agency
NXTWEB Agency
YRS TRULY
BEST LARGE AGENCY
Battenhall
eight&four
The Social Shepherd
the tree