2023 Shortlist - UK Social Media Awards

Congratulations to all our 2023 UK Social Media Awards finalists! Be sure to celebrate your success by posting your finalist assets, and using #UKSocialMediaAwards

Finalist Assets

BEST USE OF X, FORMERLY KNOWN AS TWITTER

Coolr & Burger King UK – Nick Pope Goes Viral

Coolr & Lyft – Tweet Davidson

Heineken & Twitter Next – Strongbow #TamaGOATchi

SocialChain & KFC UK&I – World Cup 2022

BEST USE OF FACEBOOK

dentsu & LinkedIn & VCCP – Breaking the Mould: An innovative approach to ‘Always On’ brand marketing on social

ROAST & Kate Barton

BEST USE OF INSTAGRAM

Campfire & NYX Cosmetics

Goodstuff & Ella’s Kitchen – Eat Play Love: Food Time Stories

StrategiQ & CAROL Bike – Turning customers into a community

Wagada Digital delivering Quartzite – Launch of GymRhino

BEST USE OF YOUTUBE

PMI: The Future Reimagined

Warner Bros. Discovery Sports Europe and Little Dot Sport – Eurosport Youtube Channel

BEST USE OF SNAPCHAT

Havas Media Manchester & BBC – Leveraging Snapchat to Bring Freeze the Fear To Life

RocketMill – Transforming a once abandoned channel into a key media player

VCCP & Compare the Market – Confessions of a Wombat

BEST USE OF TIKTOK

Antler Social & Rosa’s Thai

Canny Social – Addie App

Extreme & Alcotraz – serving up criminally good organic TikTok results

Little Dot Studios – Absolute History

NestléOne at Publicis Media & KitKat – Break the Internet, Break a KitKat: A TikTok Sensation

Spinnaker London & Sony Pictures Releasing UK – Matilda’s Musical TikTok Revolt

VCCP & Virgin Media – Catch The Virgin Media Cow

BEST USE OF LINKEDIN

Equator & The Mortgage Lender – Integrated Organic and Paid Social Campaign

FCB London & Virgin Group with Made By Dyslexia – DyslexAI

Hydrogen & Be.Scot – Making a Reel Impression on LinkedIn

PMI Global Studio – Best Use of Linked In

Roche Diagnostics UK & Ireland – Our People, Our Purpose: generating awareness of the value of diagnostics

StrategiQ & Beta Lucca – Rise Of The Multi

BEST AUDIENCE ENGAGEMENT CAMPAIGN

Battenhall & YouTube – World Cup Global Reaction Room

Buddy Media Group – Match Masters

Electrical Safety First – Don’t Be Electricked

Electrical Safety First – Don’t Be Next

Goodstuff & The AA – No Stopping (The Real) You

Heineken & Twitter Next – Strongbow #TamaGOATchi

Mischief & Just Eat – Deli-VAR-y

Mosquito Digital & Vileda – #LoveableMess

SocialChain & KFC UK&I – World Cup 2022

StrategiQ & CAROL Bike – Turning customers into a community

BEST SOCIAL INFLUENCER CAMPAIGN

Buddy Media Group – Farfetch

Buddy Media Group – Match Masters

Cherry Pick Talent & Mediatonic (Epic Games) – Fall Guys: Free-for-All Launch

eight&four & Genesis Motor Europe (GME) – Influencer Campaign

Mischief & Just Eat – Deli-VAR-y

Motive Agency & Guide Dogs – Volunteering with Faye Winter

Purple Goat & Currys – Currys Tech Hacks

SEEN Connects & Tommee Tippee – The Truth Is

TOTUM & Samsung – ‘Never Done Before’ Media

VCCP & LinkedIn – #TheTeammates

VCCP & Virgin Media – Catch The Virgin Media Cow

BEST USE OF RESEARCH & EVALUATION

Carat UK & Wickes – #DIYIsGoodForYou

Electrical Safety First – Don’t Be Next

BEST USE OF SOCIAL MEDIA IN A CRISIS

The judges’ have decided not to announce the shortlist for this category. The winner will be announced at the awards ceremony on Thursday 28^th September 2023.

MOST IMPACTFUL SOCIAL MEDIA INNOVATION

Havas Media Manchester & BBC – Red Rose: A Drop Dead Good Campaign

Twitter Next & Heineken – Strongbow #TamaGOATchi

VCCP & Virgin Media – Catch The Virgin Media Cow

VCCP, easyJet & Spotify – Listen & Book

BEST LOW BUDGET CAMPAIGN

Birmingham Hippodrome – Birmingham Hippodrome Dick Whittington Pantomime Campaign

Coolr & Burger King – Nick Pope Goes Viral

Coolr & Lyft – Tweet Davidson

DNRG & Caerphilly Skips – Cleaning Up

FINN Partners & Little Caesars – Fish & Chips Pizza

Mischief & Women’s Aid – He’s Coming Home

Sunshine The Social Agency & Macsween

TOTUM & Samsung – ‘Never Done Before’ Media

BEST USE OF SOCIAL MEDIA FOR ENTERTAINMENT

Coolr & The 1% Club – The 1% Club

IJPR Media & Bad Wolf – His Dark Materials Season 3

Little Dot Studios & So Television – The Graham Norton Show

YRS TRULY & Wizards of the Coast – Kamigawa: Neon Dynasty

BEST USE OF SOCIAL MEDIA FOR FINANCE

Bumbl & Newcastle Building Society – Let’s Get Moving

Dentsu UK & Standard Chartered Bank – Organic Social Retainer, 2022

Equator & The Mortgage Lender – Integrated LinkedIn Campaign

FTI Consulting & LGIM – COP27 Coral Swim campaign

Hootsuite & Julius Bär — Banking on employee advocacy to win on social

Mindshare UK & Yorkshire Building Society (YBS) – Helping Real Life Happen: Unlocking Financial Security through Social Media

NatWest Group & TikTok – Financial Health Check Campaign

Zenith & Lloyds Banking Group – Unmasking Meta’s True Potential: Lloyds Banking Group’s Turnaround in the Data Landscape

BEST USE OF SOCIAL MEDIA FOR RETAIL

Anicca Digital & Books2Door – Meta CAPI triggers book-sale bonanza

Buddy Media Group – Farfetch

connective3 & Tapi – Supercharging Social

Heineken & Twitter Next – Strongbow #TamaGOATchi

Publicis Media Luxe & Sephora – Sephora UK – Store Launch

SparkFoundry & ASDA – Winning Hearts at Christmas with Buddy the Elf

BEST USE OF SOCIAL MEDIA FOR FMCG

FINN Partners & Little Caesars – Fish & Chips Pizza

Fork The Waffle & Jam Shed Wines – Mean Reviews

the tree & Boost Drinks – Choose Now

We Are Social & McCain – Anything Goes

BEST CHARITY / NOT FOR PROFIT CAMPAIGN

2041 School – Champions of Antarctica

Electrical Safety First – Don’t Be Electricked

Electrical Safety First – Don’t Be Next

FCB London & Virgin Group with Made By Dyslexia – DyslexAI

Hydrogen & Tiny Changes – Tiny campaign, big results

Mindshare UK & KFC – Eating as an Act of Charity

Mischief & Women’s Aid – He’s Coming Home

Motive Agency & Guide Dogs – St Paul’s Cathedral Carol Concert

Naturally Social & Wiltshire Digital Drive – #DonateYourDigital

BEST LONG-TERM STRATEGIC USE OF SOCIAL MEDIA

eight&four – Genesis Motor Europe (GME)

Motive Agency & Guide Dogs – Social Media Strategy

Mustard Media – How we disrupted the market with a brand new bingo rave. Brand strategy and creative direction. In collaboration with Fabric Social – Social media campaigns and creative, and branding

Sky UK (Digital Service) – Help Proactive Strategy

Transport for London & IFS Cloud Cable Car – long-term social strategy

VCCP & LinkedIn UK – #TheTeammates

BEST INTEGRATED CAMPAIGN

Antler Social & Hospitality Rising – Rise Fast Work Young

Buddy Media Group – Match Masters

Electrical Safety First – Don’t Be Electricked

Electrical Safety First – Don’t Be Next

Extreme & Henry – say hello to Henry Quick

Hydrogen & POWERful Women – Empowering a new generation

Mosquito Digital & Astonish Cleaners – That Clean Feeling

SEEN Connects & eBay – OG Drops

YRS TRULY & Wizards of the Coast – Kamigawa: Neon Dynasty

BEST DIRECT RESPONSE SOCIAL MEDIA CAMPAIGN

Buddy Media Group – Farfetch

The Social Shepherd & Passenger – Green Friday

BEST USE OF PAID SOCIAL

Anicca Digital & Books2Door – Meta CAPI triggers book-sale bonanza

Battenhall & Morgan Motor Company – Revolutionising the Road: Morgan For a New Generation

Bumbl & Bandai Namco

DNRG & Marshall Meadows Manor – Saying ‘I do’ with Facebook

Extreme & Alcotraz – criminally good ROI on Meta

Extreme & Henry – say hello to Henry Quick

Hydrogen & Ramblers Scotland – Striding to a conversion rate 490% higher than average

iCrossing UK & Visit Wales – Year of Trails

Mindshare UK & KFC – KFC Rewards Arcade: A Finger Lickin’ Good Social Campaign

Mindshare UK & M&S – Unrapping the Power of Paid Social

BEST SOCIAL MEDIA TOOL

Flashtalking Social Ads Manager, Mediaocean

Performics – Understanding Competitors with Social Intelligence

Squared.io – Audit and Optimization for Facebook Ads

MARK HANSON AWARD (RISING STAR)

Charlie Morgan – Vervaunt

Corrie David, Digital and Social Media Content Creator – British Transport Police

Evie Clifton & Mindshare UK – Rising to the Top

Holly Felstead – Berkshire Healthcare NHS Foundation Trust

Kenny Metham – connective3

Lucy Culpin – Ticketmaster Sport

Mckenna Fernandez – Little Dot Studios

BEST IN-HOUSE TEAM

NatWest Group Social Media Team

The University of Manchester – Social media team

BEST IN-AGENCY TEAM

Brands2Life Digital & Social Team

re:act

StrategiQ

The LBG OneTeam at Zenith

BEST START-UP AGENCY

The judges’ have decided not to announce the shortlist for this category. The winner will be announced at the awards ceremony on Thursday 28^th September 2023.