Congratulations to all our 2023 UK Social Media Awards Winners!
Be sure to celebrate your success by posting your finalist assets, and using #UKSocialMediaAwardsWinners Assets
BEST USE OF INSTAGRAM
Winner: Goodstuff & Ella’s Kitchen – Eat Play Love: Food Time Stories
Silver: StrategiQ & CAROL Bike – Turning customers into a community
BEST USE OF YOUTUBE
Warner Bros. Discovery Sports Europe and Little Dot Sport – Eurosport Youtube Channel
BEST USE OF X, FORMERLY KNOWN AS TWITTER
Winner: Heineken & Twitter Next – Strongbow #TamaGOATchi
Silver: SocialChain & KFC UK&I – World Cup 2022
BEST USE OF SNAPCHAT
Havas Media Manchester & BBC – Leveraging Snapchat to Bring Freeze the Fear To Life
BEST USE OF LINKEDIN
StrategiQ & Beta Lucca – Rise Of The Multi
BEST USE OF FACEBOOK
ROAST & Kate Barton
BEST USE OF TIKTOK
Spinnaker London & Sony Pictures Releasing UK – Matilda’s Musical TikTok Revolt
BEST AUDIENCE ENGAGEMENT CAMPAIGN
Winner: StrategiQ & CAROL Bike – Turning customers into a community
Silver: Heineken & Twitter Next – Strongbow #TamaGOATchi
BEST SOCIAL INFLUENCER CAMPAIGN
Winner: Purple Goat & Currys – Currys Tech Hacks
Silver: SEEN Connects & Tommee Tippee – The Truth Is
BEST USE OF RESEARCH & EVALUATION
Carat UK & Wickes – #DIYIsGoodForYou
BEST USE OF SOCIAL MEDIA IN A CRISIS
Mindshare UK & Yorkshire Building Society – Empowering Families through Savings in Times of Crisis and Recession
MOST IMPACTFUL SOCIAL MEDIA INNOVATION
VCCP & Virgin Media – Catch The Virgin Media Cow
BEST LOW BUDGET CAMPAIGN
Mischief & Women’s Aid – He’s Coming Home
BEST USE OF SOCIAL MEDIA FOR ENTERTAINMENT
IJPR Media & Bad Wolf – His Dark Materials Season 3
BEST USE OF SOCIAL MEDIA FOR RETAIL
Heineken & Twitter Next – Strongbow #TamaGOATchi
BEST USE OF SOCIAL MEDIA FOR FINANCE
Equator & The Mortgage Lender – Integrated LinkedIn Campaign
BEST USE OF SOCIAL MEDIA FOR FMCG
We Are Social & McCain – Anything Goes
BEST CHARITY / NOT FOR PROFIT CAMPAIGN
Mischief & Women’s Aid – He’s Coming Home
BEST LONG-TERM STRATEGIC USE OF SOCIAL MEDIA
Mustard Media – How we disrupted the market with a brand new bingo rave. Brand strategy and creative direction. In collaboration with Fabric Social – Social media campaigns and creative, and branding
BEST INTEGRATED CAMPAIGN
Mosquito Digital & Astonish Cleaners – That Clean Feeling
BEST USE OF PAID SOCIAL
Winner:Anicca Digital & Books2Door – Meta CAPI triggers book-sale bonanza
Silver: Extreme & Henry – say hello to Henry Quick
BEST DIRECT RESPONSE SOCIAL MEDIA CAMPAIGN
The Social Shepherd & Passenger – Green Friday
BEST SOCIAL MEDIA TOOL
Performics – Understanding Competitors with Social Intelligence
